What is Rally
Rally is a marketpad on Robinhood Chain — the Ethereum L2 that went live on 1 July 2026. You can deploy a token on it in about fifteen seconds, the same as anywhere else. That part is not the product.
The product is everything that happens next: a live floor where launches compete for attention in public, a ranking system that rewards markets people actually keep trading, and a fee economy that pushes 40% of every fee back into the ecosystem instead of letting it leak out.
Launching was solved. Getting anyone to give a shit wasn't. Rally is built entirely around the second half of that sentence.
If you are already in the trenches every day, none of this needs a tutorial — open the pad and it will be obvious. These docs exist for the parts that are genuinely different: Creator Score, fee vesting, the Attention Pool, and how boards rank.
Why Robinhood Chain
The chain went live on 1 July 2026 and immediately became the loudest room in crypto — it passed Base in daily active users inside three weeks and, at peak, was processing on the order of 18,000+ token launches per day. That is our entire thesis rendered as a statistic: issuance is free, abundant, and instant, and nothing on that chain is built to decide which of those launches anyone should look at.
It is also a fast, cheap, fully EVM L2 with Uniswap live from day one — which is exactly what a marketpad needs underneath it, and nothing more exotic than that.
Network details
| Field | Value |
|---|---|
| Network | Robinhood Chain (Ethereum L2, Arbitrum stack) |
| Chain ID | 4663 mainnet · 46630 testnet |
| Gas token | ETH |
| Token standard | ERC-20 |
| Data availability | Ethereum blobs |
| DEX | Uniswap |
| Explorer | robinhoodchain.blockscout.com |
Any wallet that speaks standard JSON-RPC connects directly. Network setup is documented at docs.robinhood.com/chain/connecting.
Launchpad vs marketpad
A launchpad is a deploy button with a fee attached. It is a supply-side tool: it makes it cheap to create tokens, which is why there are now thousands a day and why virtually none of them are ever seen by a human being.
A marketpad treats the market as the product. Deploying is the entry ticket, not the service. The service is distribution — a floor, a ranking, a reward loop, and a fee model that keeps funding all three.
| Dimension | Classic launchpad | Rally marketpad |
|---|---|---|
| Core promise | You can launch | You can get seen |
| Discovery | Newest-first feed | Ranked boards driven by Rally Score |
| Creator fee | Flat, instant, unconditional | 15–40% by merit, 60% vested over 30 days |
| Fee destination | Paid out and gone | 40% recycled into the ecosystem |
| Post-launch | Platform stops caring | Rewards keep paying while the market lives |
| Trader role | Fee source / exit liquidity | Earns rebates, emissions, and fee share |
Core concepts
Six ideas carry the entire system. Everything else is plumbing.
- The Pad
- The deploy surface. Name, ticker, image, launch. No allowlist, no approval queue, no application form.
- The Floor
- The live market view — every active market on Rally, ranked and sorted, updating in real time. Where trenchers actually live.
- Rally Score
- A 0–100 score per market that decides where it ranks on the boards. Measures real trading behaviour, not age.
- Creator Score
- A 0–100 score per creator that decides what share of swap fees they earn — from 15% up to 40%.
- Attention Pool
- A protocol-owned budget, funded by fees, that buys visibility: featured slots, trader rebate campaigns, creator grants.
- Trenchers
- The people the product is built for. Not an official title, not a role you apply for. You know if you are one.
Boards & Rally Score
A newest-first feed is a lottery. It rewards whoever deployed most recently, which is why the winning strategy on every existing pad is to deploy constantly and hope. Rally sorts by behaviour instead.
The four boards
Fresh
Everything deployed in the last hour. The raw firehose — still there, still open, but it is one board rather than the whole product.
Rising
Biggest movers in Rally Score over the last 15 minutes. This is where a market gets its first real crowd.
Rallying
High score and still accelerating. Sustained buy pressure, growing unique holders, deepening liquidity.
Survivors
Markets alive more than 7 days with a Rally Score still above threshold. The board that basically does not exist anywhere else.
How Rally Score is calculated
+ 0.20·HolderRetention + 0.15·LiquidityDepth + 0.10·CreatorActivity
| Component | Weight | Notes |
|---|---|---|
| Volume velocity | 30 | Rate of change in volume, not raw volume. A small market accelerating beats a big one flatlining. |
| Unique buyer growth | 25 | New distinct wallets buying. Wash-filtered and clustered-wallet filtered. |
| Holder retention | 20 | Share of holders who have not fully exited. Rewards markets people stay in. |
| Liquidity depth | 15 | How much size the book absorbs at 2% slippage. |
| Creator activity | 10 | Is the creator still present — posting updates, not dumping, not gone. |
Volume and buyer counts are filtered before they hit the score. Self-matched fills, wallets funded from the same source within the scoring window, and round-trip flows within the same block are excluded. Detected manipulation zeroes Creator Score for the epoch.
The Attention Pool
This is the mechanism that makes "marketpad" more than a word. The Attention Pool is a protocol-owned budget, funded continuously from platform fees, whose only job is to buy visibility for launches on the pad.
Where it gets funded
- 15% of all swap fees, as a permanent base allocation.
- Every basis point a weak creator fails to earn — the gap between their merit-weighted share and the 40% creator block.
- Forfeited creator vesting from markets that died or tripped conduct flags.
- 100% of anti-sniper penalty fees collected in the first 60 seconds of a launch.
Where it spends
- Featured placement on the boards, allocated by sRALLY gauge vote each week.
- Trader rebate campaigns on selected markets — fee refunds paid in ETH.
- Liquidity incentives on graduated markets that are running thin.
- Creator grants for people who consistently build markets that survive.
The circularity is deliberate. Launches that fail to hold attention fund the visibility of launches that hold it. Money that would have left the system in every other design stays inside and keeps working.
Launching a market
Deploy
Name, ticker, image, optional links. Connect a wallet, sign once. No approval queue and no allowlist — the pad is open.
Bonding curve
Your market opens on a bonding curve. Price moves along the curve as people buy. Liquidity is protocol-held — you cannot pull it and neither can anyone else.
Protected window
For the first 60 seconds, the swap fee starts at 5% and decays linearly to the standard 1%. Every extra basis point goes to the Attention Pool, not to you and not to us.
Graduation
At $100,000 market cap the curve completes. Liquidity migrates to a Uniswap pool automatically and the LP position is locked. No rug is possible at this step because no human touches it.
The part that matters
Your Creator Score starts accumulating from block one and is recomputed every epoch. It decides what share of fees you earn for the entire life of the market.
Deployment costs network fees plus a nominal pad fee. Deploying is cheap on purpose — we do not make money gatekeeping supply, we make money on markets that actually trade.
Earning fees
40% of every swap fee on your market is reserved for you. How much of that 40% you actually receive depends on your Creator Score.
// score 0 → 15% of fees · score 50 → 27.5% · score 100 → 40%
| Input | Weight | How to move it |
|---|---|---|
| Survival | 30 | Keep the market above the liquidity floor. Time alive is the single biggest lever. |
| Retention | 25 | Holders still holding after 7 days ÷ peak holders. Give people a reason to stay. |
| Sustained volume | 25 | 7-day rolling volume ÷ launch-day volume. One green candle and silence scores near zero. |
| Conduct | 20 | Don't bundle supply, don't dump, don't disappear. Hard-zeroed on a rug. |
Vesting
Fees do not all land instantly. That design is exactly what makes launch-and-abandon profitable everywhere else, so Rally does not use it.
- 40% streams immediately — claimable in real time, paid in ETH.
- 60% streams over 30 days, and only while the market stays above the liquidity floor.
- If the market dies or conduct flags trip, the unstreamed remainder is forfeited to the Attention Pool.
Your biggest payday is thirty days out, not thirty seconds in. That is the point.
What helps, what kills you
Raises your score
- Showing up after launch day — updates, replies, presence
- Holders who are still holding a week later
- Volume that keeps coming back rather than one spike
- Leaving liquidity alone and letting it deepen
- Launching one market you care about, not forty you don't
Destroys it
- Bundling supply into wallets you control at launch
- Selling a large share of your own allocation early
- Wash trading to fake velocity — filtered and penalised
- Deploying in bulk and abandoning whatever doesn't stick
- Pulling anything you can pull. Score goes to zero, vesting is forfeited
Trading on the pad
Connect any EVM wallet and trade. The mechanics are what you already know — the differences are in what you get back.
- Trader rewards. 30% of the Rally Engine emission goes to traders by real volume, wash-filtered.
- Rebate campaigns. The Attention Pool periodically refunds fees on selected markets, paid in ETH.
- Fee share. Stake $RALLY and you take 12% of all platform fees plus 40% of every buyback.
- Better sorting. Survivors and Rallying boards surface markets that are still alive, not just markets that are new.
Sniper protection
The first sixty seconds of a launch is where most retail loses. Rally makes those sixty seconds expensive for the people who normally win them.
| Mechanism | Behaviour |
|---|---|
| Decaying launch fee | Swap fee opens at 5% and decays linearly to 1% across the first 60 seconds. Buying in block one costs 5×. |
| Penalty routing | 100% of the fee above the 1% baseline goes to the Attention Pool. Neither the creator nor the protocol profits from sniping. |
| Per-wallet cap | A maximum share of supply per wallet during the protected window. |
| Bundle detection | Wallets funded from a common source inside the window are clustered and treated as one for caps and for scoring. |
| Creator supply | Creators cannot pre-allocate themselves supply off-curve. They buy on the same curve as everyone else. |
No launchpad has ever fully eliminated sniping and this one does not claim to. These mechanisms make it unprofitable at the margin and redirect the value it extracts back into the pool that pays everyone else. That is a meaningful improvement, not a solved problem.
Staking $RALLY
Stake $RALLY, receive sRALLY. It pays real fee revenue in ETH and it is the only way to vote on where the Attention Pool spends each week.
| Lock | Reward multiplier | Vote weight |
|---|---|---|
| Flexible | 1.0× | None |
| 30 days | 1.6× | 1.0× |
| 90 days | 2.5× | 2.2× |
| 365 days | 4.0× | 4.5× |
Early unlock is allowed at a 25% penalty on principal. The penalty is burned.
Full detail in Tokenomics § Staking.
Fee reference
| Fee | Rate | Applies to |
|---|---|---|
| Standard swap fee | 1.00% | Every buy and sell on the pad |
| Launch window fee | 5.00% → 1.00% | First 60 seconds, decaying linearly |
| Deploy fee | Nominal | One-off at creation, plus network fees |
| Graduation | 0.00% | Migration to Uniswap is free |
| Early unstake penalty | 25.00% | Breaking a lock early. Burned. |
Where the 1% goes
| Bucket | Share | Purpose |
|---|---|---|
| Creator block | 40% | 15–40% earned by score; the remainder falls through to the Attention Pool |
| Rally Reserve | 25% | Weekly buyback — 60% burned, 40% to stakers |
| Attention Pool | 15%+ | Buys visibility for launches on the floor |
| sRALLY stakers | 12% | Paid in ETH, streamed continuously |
| Protocol treasury | 8% | Infra, audits, salaries |
Security
- No mint function, ownership renounced on every token deployed through the pad. No pause hook, no blacklist hook, no upgradeable proxy. Supply cannot be inflated after launch.
- Curve liquidity is protocol-held. No creator can withdraw it. There is no function to call.
- Uniswap LP locked at graduation. Migration is automatic and permissionless — no human signs it.
- Fee routing is on-chain. Splits, vesting and forfeitures are enforced by program logic, not by a backend.
- Buybacks and burns are verifiable. Every Reserve execution is a public transaction.
None of the above makes any individual token a good idea. Rally prevents rugs at the contract level; it cannot prevent a market from going to zero, and most of them will. Trading here carries a risk of total loss.
Governance
Three phases, deliberately slow.
Phase 1 — Core multisig
Parameters set by the core team under a multisig. Necessary while the mechanism is still being tuned against live behaviour.
Phase 2 — Attention gauges
sRALLY holders vote weekly on Attention Pool allocation. Real control over real money, scoped narrowly.
Phase 3 — Full parameter governance
Fee splits, score weights and treasury spend move to on-chain proposals with a timelock.
Scoring weights are explicitly excluded from Phase 2 governance. Letting token holders vote on the anti-gaming parameters is how anti-gaming parameters get voted away.
FAQ
Do I need $RALLY to launch or trade?
No. The pad is open to anyone with an EVM wallet and some ETH for gas. $RALLY is for fee share, emissions boosts and governance — it is never a gate on access.
Why is my creator fee lower than someone else's?
Because Creator Score is working as designed. Check the four inputs — survival, retention, sustained volume and conduct. Score is recomputed every epoch, so it recovers if the market recovers.
I launched and the market died. Where did my vested fees go?
Into the Attention Pool, which funds visibility for markets that are still alive. This is stated up front rather than buried: the 60% tail is conditional, not guaranteed.
Is Rally just pump.fun with extra steps?
It shares the deploy surface, because that part is solved and there is no value in redesigning it. Everything after the deploy — ranking, fee splits, vesting, the Attention Pool, buybacks — is a different system with a different goal.
What stops people gaming Rally Score?
Wash-filtering, wallet clustering by funding source, same-block round-trip exclusion, and hard-zeroing of Creator Score on detected manipulation. It is an arms race and we treat it as one rather than pretending it is finished.
When does the pad open?
Final tests are wrapping. Every update lands on @rallypadfun first, then Telegram.
Glossary
- Attention Pool
- Fee-funded protocol budget that buys visibility for launches.
- Bonding curve
- Pricing mechanism where token price moves deterministically with supply bought.
- Conduct flag
- An automated detection of rug-adjacent behaviour that zeroes Creator Score and forfeits vesting.
- Creator Score
- 0–100 per creator. Sets creator fee share between 15% and 40%.
- Epoch
- One week. The unit for score recomputation and emission distribution.
- Graduation
- Curve completion at $100k market cap, followed by automatic locked-LP migration to Uniswap.
- Liquidity floor
- The minimum depth a market must hold to be considered alive for vesting and scoring.
- Marketpad
- A launchpad whose product is the market and its distribution, not the deploy button.
- Rally Reserve
- The buyback treasury. 25% of fees in, weekly TWAP buys out.
- Rally Score
- 0–100 per market. Determines board ranking.
- sRALLY
- Staked $RALLY. Earns fee share in ETH and carries governance weight.
- Trencher
- The core user. Trades launches daily, needs no explanation of any of this.